“Did you know that one L’Oréal Color Riche Lipstick is sold worldwide every three seconds? Imagine what would happen if it got into the hands of one of the most influential designers in the world – someone to take its popularity to new levels.
Two of the greatest Parisian institutions have joined forces for a coup de force; a collection of twelve lipsticks that possess all of Balmain’s typical drama and glamour, combined with celebrating diversity in all its forms.
“The L’Oréal Paris Team and I worked together to develop three families – three tribes of women – each associated with a great variety of shades, and each expressing a key element of Balmain’s singular DNA.”
Olivier Rousteing, Creative Director, Balmain Paris
The question is, which Balmain girl are you?”