fashionfreshvoguediary

Beauty standards

10.04.2016 — by VD

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fashionfreshvoguediary

Beauty standards

10.04.2016 — by VD

Two weeks ago we made a big photoshoot with my team. Aleksey created a beautiful concept – he made us (Melissa and me) looking really different and unique on camera. We chose 3 ideas for each look. The last one was the first one. Evgeny played with our eyes and lips – he made a contrast which was balancing between our contours. Mysterious beauty and never ending fun – glitter on lips and shadows on eyebrows. That was not a VD concept again, that was the reality of another side of beauty standards. Why do we prefer to be pretty basic? We never change the color of eyes or make our eyebrows a bit brighter. It’s not the question of being a freak. It’s all about the main idea – people should be more real, we are not living our lives just to hide and be scared to show our creativity. Fashion industry is full of bright and inspirational people, so why do not we get inspiration from them? It’s not that hard to explain. Even if we go back to late 30’s and Schiaparelli period we understand the idea of fashion cycle – it always repeats, it is always in our minds. Almost 30 years ago people were wearing the same things – outfit elements were even crazier. The cause of our fear to be more expressive is a result of political and social activity during the exact period of time and the exact geography. Russia has always been a conservative country. Most of people are not ready for this kind of a “climate change”. How to be the first in a fresh line of new ideas? Keep going and never giving up on something what is important for you. Good extraordinary outfits sometimes can fail, but mostly, they give you a bigger self-esteem and expectations from the future. The area you live in and your friends can affect you a lot. Most of bloggers who meet me during fashion weeks or meet up weekends always start looking kinda like me because I always try to make them bigger, to make them feel like they are free to make their own choices., That was the reason to make such a bright and extraordinary photoshoot. Enjoy. – VD.
IMG_8945111One of the most iconic looks with Melissa Mustafa. Messy hair and a rad look. Why ? Because she can. She’s a pure angel, but who not playing with camera?

IMG_8869111 IMG_9095111 Forever lonely and non-emotional face can hide really strong feelings inside. Have you ever thought about that?

IMG_90551111 IMG_9231111 IMG_9225111 Half Miley and half Lady Gaga during BTW era inspiration. Romantic and lovely.

IMG_92931111 IMG_9378111 IMG_93281111 IMG_9462111The strongest look from the photoshoot. Transformed lips and colorful face. The idea of a different beauty and the line between stereotypes and the world of freedom.

IMG_9498111IMG_950211

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