editor's lettervoguediary

What’s your style?

01.07.2017 — by VD


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The  most common question I get is “what’s your style?”. I let myself think before I answer. What do you understand by the question “what’s your style”. Why do I wear this kind of silhouette or why do I prefer this print to that one? Why do I wear creepers instead of sneakers sometimes or why do I prefer wearing wigs? Every time I get this kind of question I start questioning myself even more – what do they want to hear? Are they excited to hear about new wave of any subculture or do they think they do not know something about the fashion world?

Let’s start with the easiest part. What do you understand under the word “style”. There are so many styles in the world, but your style is yours. Every human being has their own style. Style – is what do you wear and how do you combine elements of clothes. Sometimes subcultures (like punk subculture in 80’s or hippie in 70’s) made a style trend very massive – big groups of people started wearing mutual clothes – but everyone was still wearing it in their own way. The sense of style sometimes is not that good…some people prefer to copy mass market ideas and pick clothes by looking at it in a look book. You don’t have to pick, you can choose anything what’s ready personally for you. People with their own sense of fashion and personal style look charming. I traveled the world and found so many unique characters. Your style does not have to be the brightest – sometimes people have a very basic style, but it looks so pure and completed. It would be so perfect if every human being had their own style in my city – people would look really unique and inspirational. Expressing your personality is the thing you have to do for life, you are a human being – you are smart and you can prove you are not like everyone else.

That’s why I really love Couture fashion weeks. Every dress is very unique and nothing repeats itself. I am afraid to see every fashion week’s updates. Fashion becomes more and more mass market. Even famous fashion houses use less details and try to make dresses more simple. Cannot wait to see the new fashion week, which starts tomorrow.

When people ask me  “what’s your style” I tell them  “it’s me”.

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editor's letter

The power of 2016.

29.12.2016 — by VD


2016 was one of the most energetic years I have ever experienced. There were too many thing in 2016. We lost a lot of iconic figures and experienced not the best times. One of the saddest parts of the second part of 2016 was Franca’s death. No one expected she would be gone so early. She was one of the most fashionable and iconic figures in fashion industry. Also, she was my favorite Vogue editor. She had a really elegant and pretty style, she was recognizable everywhere! Also, we lost such inspirational people as Carrie Fisher, David Bowie and many others. Crazy things in the world were happening. Wars, terrorism, tragedies, but we kept going. Most of us have never been into such hard situation as people who actually experienced the breath of death during the war time. But we all prayed for every single soul


From sad news to some good news – we are stepping into 2017 and we are ready to rock the upcoming year! Designers surprise us with a total throwback to 90’s two latest seasons. We are looking forward fall 17/18 season. Oversized jackets, jeans, transgender looks, androgynous style – these things are going to rock 2017 even harder than a previous unlucky year! Gosha Rubchinskiy is going to make a collaboration with Kanye West, is it really going to happen? We are looking forward the hottest news!

Going trough a hard year does not mean staying without any good emotions at all ! We stalked Kylie Jenner for the whole 2016, we found out a lot about Gigi and Bella and we fell in love with Kendall. Also, we started missing Cara on the runway. Kardashians started literally running the world ! Is it a good trend or not – your decision, but beige ultra transparent long dresses and mini tops became must haves of all fashionistas. Every girl bought a lipstick by Kylie Jenner and followed famous young dive on Instagram.

Music industry did not stand on the same place also. We discovered new DJs, music bands and beautiful voices. Techno industry keeps taking the top rating in a club culture all over the world – with the main trend of 90’s in clothes we fell a little bit harder for music trends of the last decade of XX. Most of clubs were filled with techno lovers all over the world almost every day.

There could be so many things to talk about the 2016. But the year was really hard for everyone. The best idea is not to look back and remember all problems which were true. The best thing about our existence is our future – so let’s wish each other the best year ever, 2017 is coming !


editor's lettervoguediary

My favorite color is black

22.05.2016 — by VD


After a two months break our team is back. No life without fashion. No fashion without us.

There’s no doubt that fashion world never stops. Famous faces change each other season by season and collections come up with fresh ideas and new trends every 3 months. Crazy,huh? I was absolutely out of this world for the last 3 months. Now I am back with some new ideas and a bigger motivation. Did I miss it? Sure I did. Between fashion world 3 months ago and now there is a big distance. Russia goes crazy with 90’s trends and Europe still cannot get over cyber trends. Coachella, Met Gala and a lot of other unforgettable events happened, we missed a lot of things to share with you ! But the most important thing is that we will never leave you. Voguediary – is the new space in the whole industry. We judge, we give comments and we make sense. My team and I – VD, we are really glad to post again. 20160408-IMG_7396To begin with, I am starting this post with some hot photos we have made some time ago with Olga and Nastya. They made some magnificent photos which I could not wait to finally post. They mixed feminine and masculine at once and it was a strong combination of 2 really powerful qualities.
20160408-IMG_7372 20160408-IMG_6885 IMG_5450VDP beautiful clutches and outfits for the VD editorial IMG_5454IMG_5407So wonderful that VDP with their new creative director try to change the visualization of VDP instead of changing its beautiful DNA. You can be 15 wearing VDP or your age can be more than 50, but you still look cute in sparkly blouses and khaki bombers. In 2016 there is no age limit in fashion. And this trend did not come just in 2016. Women have always wanted to look younger. Modern fashion makes everything possible – if you need a perfect silhouette, which goes great with your body – you are the queen no matter how old are you. Anna Dello Russo is not the youngest lady on the runway, but she keeps shining brighter than most of young girls in fashion industry. And believe me, it’s going to last forever. Is the secret silhouette – the key of youth? No, it’s not the only thing you should follow. It’s about the way you feel. If you feel like an old stylish lady who’s not into parties which have been absolutely created for young fools – you will always be the most boring lady ever !IMG_5466

Be everything you want, because there is only one thing you can do about your life to make yourself the happiest person on Earth – be yourself.

IMG_543020160408-IMG_7254Don’t forget about androgynous types of people who really inspire me lately. Maybe, it’s just my dream look, by I think it’s the sexiest moment of 2016 – to be a hot creature. Girls are still girls – you always stay a girl if you are a girl and if you act like a boy. Your DNA decided for you – who you are, but it cannot tell you how you actually feel. If you are a boy and if you feel more feminine, including the fact that it’s not even effecting your sexual orientation –  be that boy. Be more feminine and keep on checking womenswear. Even if you are a boy who likes other boys – be yourself and do what you feel. If you are a girl and you are covered with useless information from your friends about the idea of the “real” girl’s role in life, just let these confessions go. Let them all go. Do not be scared to cut your hair off or do some crazy things. Even falling in love with someone you cannot be in love with, why not? Be everything you want, because there is only one thing you can do about your life to make yourself the happiest person on Earth – be yourself. This is the greatest example in fashion industry and I always get amazed by how cute fashion is! Yesterday, actually almost 70 years ago, we all wore crazy New Look dresses and now we get obsessed with thigh gaps and Instagram ratings !20160408-IMG_722620160408-IMG_7165IMG_5486IMG_5530What’s going to be in fashion tomorrow? How are we going to feel in 5 years, 10 years? Everything depends on us and our lifestyle. Maybe, technologies will do their job or maybe someone famous will bring back the turtle neck back. Let’s be realistic today – fashion is the most detailed and complicated thing, because it mixes more than 20 centuries, 50 cultures or even 100 countries. Too big to fit my mind, but to small for the Universe. We created fashion, so it will be following us as a tiny little cat for the rest of its life. -VD.IMG_5542IMG_5643



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