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Meet Zhijun Wang

03.08.2017 — by Victoria K

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This is actually a guide how to look stylish even in the circumstances of deeply polluted air area. This Chinese designer is aiming a purpose to create a “face gear” combining functionality and style.

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Beijing based former marathon runner, Zhijun Wang became one of the rising young talents in the arena of Chinese fashion industry. Why he is worth such attention? That’s quite obvious-Wang is demolishing pairs of valuable sneakers and regenerates them as anti-smog masks in his bid to raise international awareness to severe air pollution in China.

Zhijun Wang’s Istagram account

Chinese people often wear face masks for health protection, but currently most of youth faced a problem concerning lack of stylish choices Chinese mass markets offering. So Wang took it upon himself to combine functionality and fashion.

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One of his most hyped creations was made of a pair of Yeezy Boost 350 V2s – a really rare pair which was picked up by “sneakerheads” for crazy amount of $10000.

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When wealthy Yeezy consumers got their creations, Wang said that he always reminds himself that most of consumers concerned only with “aesthetics lying on surface”. And, therefore, China “has long way to go” when people come to make purchases being influenced by environmental consciousness.

Prior 2014, Wang had already been experimenting with custom designs for sneakers, and still does. However, making pollution masks was entirely different matter.
For his first mask Wang used a pannel from Nike jacket and combined it with Flyknit racer silo shoe. The next ones were completely made up from Nike shoe with its side panels wrapping around the jaw and the laces securing it behind the head.
At the same time Wang met enormous feedback as famous brands began sending him their latest releases to be reconstructed into pollution masks.

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In total, currently Wang has made about 20 highly lauded unique masks, and, therefore, received enormous feedback from all over the world. But designer said he turned all the business offers down, urging that creating masks for the masses for money wasn’t his ultimate goal.

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Wearing Garson

04.04.2016 — by VD

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I always hate on 90’s fashion and people who make it iconic. That’s just me ! Those times were not the best thing in our history. Every decade is beautiful, but why do we promote this lifestyle instead of choosing the higher level of possibilities in 2016? I have no idea, but fashion is so  transparent – we never know what’s going to hit us next. It’s changing every year. But to be honest, I am a fan of LUMIER GARSON ideas. This brand is new and fresh. If you want to know something what’s behind Gosha – you have to check GARSON’s DNA, because it’s absolutely about Russian culture in late 90’s. I love that LUMIER GARSON combines lux with some basic elements, he makes it real – he shows expensive life in contrast with sport wear. During #MBFWRUSSIA  LUMIER GARSON presented his first collection – I loved the idea of life with no rules and frames. He did his first step in fashion industry and everyone fell in love with him. I hope to see the full collection next season (the last one was a capsule collection) and I hope to wear some new items by Jean! – VD.1 24 3 7 5 9 6 10 8

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HEDI WILL BE MISSED

04.04.2016 — by Marnie Svistunova

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When I have heard these news, I have thought that it was a joke (as it was the April fools day) however it has turned out to be true.

On the first of April, 2016 Hedi Slimane, the creative director of the Saint Laurent fashion house, has left the post, but rumors that he leaves the post have appeared in last year. French Fashion house have reported about it, but it haven’t specified the reasons of departure of the designer. Still it isn’t known who will replace him on this post. Slimane worked in brand from 1997 to 2000. Then he has gone to the house of Dior,  where took a position of the art director of the menswear line. In 2012 Slimane has returned to Saint Laurent for four years.

Slimane has revived brand in the form in which it was conceived by the founder. Sometimes provocatively, and most often — in a hooligan way, but the designer created clothes which for certain would be pleasant by Yves Saint Laurent. And ,exactly, thanks to him, the house was renamed into Saint Laurent.

Well, I hope that the following creative director won’t break the ideas of so known Fashion house .-MS

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