This is actually a guide how to look stylish even in the circumstances of deeply polluted air area. This Chinese designer is aiming a purpose to create a “face gear” combining functionality and style.
Beijing based former marathon runner, Zhijun Wang became one of the rising young talents in the arena of Chinese fashion industry. Why he is worth such attention? That’s quite obvious-Wang is demolishing pairs of valuable sneakers and regenerates them as anti-smog masks in his bid to raise international awareness to severe air pollution in China.
Chinese people often wear face masks for health protection, but currently most of youth faced a problem concerning lack of stylish choices Chinese mass markets offering. So Wang took it upon himself to combine functionality and fashion.
One of his most hyped creations was made of a pair of Yeezy Boost 350 V2s – a really rare pair which was picked up by “sneakerheads” for crazy amount of $10000.
When wealthy Yeezy consumers got their creations, Wang said that he always reminds himself that most of consumers concerned only with “aesthetics lying on surface”. And, therefore, China “has long way to go” when people come to make purchases being influenced by environmental consciousness.
Prior 2014, Wang had already been experimenting with custom designs for sneakers, and still does. However, making pollution masks was entirely different matter.
For his first mask Wang used a pannel from Nike jacket and combined it with Flyknit racer silo shoe. The next ones were completely made up from Nike shoe with its side panels wrapping around the jaw and the laces securing it behind the head.
At the same time Wang met enormous feedback as famous brands began sending him their latest releases to be reconstructed into pollution masks.
In total, currently Wang has made about 20 highly lauded unique masks, and, therefore, received enormous feedback from all over the world. But designer said he turned all the business offers down, urging that creating masks for the masses for money wasn’t his ultimate goal.