Few weeks ago I visited London. I had a dream to meet UNDERGROUND SHOES team for a long long time. I discovered them for myself for the first time almost 4 years ago. I remember my visit to #FNO13 at TSVETNOY ! When I saw the Apollo model, I almost cried ! Few days later I bought them and they were my #1 for 3 years.
Three years later I met the UNDERGROUND team including the creator of the brand (Oh my God, I GOT SO MUCH INSPIRATION from our talk, I cannot wait to share with you the history of the brand later).
UNDERGROUND main store is based on Berwick Street,8. This place is really close to SOHO area. We had an amazing trip around SOHO and took a lot of pictures near historical places around. One of them was taken outside Meard Street the home to many of the great clubs that have come and gone in Soho. Here was The Gargoyle,Gossips,Billys and the Batcave. They come and go and their legacy goes to create the rich make up of contemporary Soho. Go to London, go to Soho and come by and say hello UNDERGROUND store !
I really EXPLORED new places around SOHO area with UNDERGROUND team. It all happened really fast because we had a lot of locations to shoot in, but I was so glad to see such historical places ! Guys brought the MAP of our trip and I was very excited to sit on the floor of a vinyl store, to wave to owners of the big NEON art place where we took some photos.
Vinyl stores in Soho -Keeping it real – Vinyl is the real thing. Authentic, British, Underground.
That was a shot of me taken in the neighbourhood of Soho UNDERGROUND store. This pic shot outside the location of the 2i’s coffee bar on Old Compton Street – recognised as the birthplace of British RocknRoll. Shoes featured are the Jungle Dogstar.
Cannot wait to have more experience with UNDERGROUND soon and we will keep you updated !