Here's the personal post by Kristen. Does OVDXA has the future and what this brand is for?
What is OVDXA? How it was created and how Kristen started thinking of creating her own brand. We are giving you an exclusive view on how it happened. We are going to take all information from Kristen’s personal data. This is the first source where we share the detailed info.
– Friends tell me that I used to talk about my own clothing line. But actually, I don’t remember that. Sometimes I don’t pay attention to things which are not going to happen really soon. I had no idea I would drop my first collection on 15 December of 2017. The end of 2017 was very bright to me. And to be honest the whole 2017 was amazing, really. I traveled to so many cities and countries with my friends, I got so much inspiration. But it all started from a simple thing. I had about 5 ideas – I created few hoodie designs. The most popular of them was probably a MENTAL hoodie, which every blogger had after my first drop. I created that collection just for myself at first. I wanted to have fun! I remember in September people used to ask me a lot about my own hoodie design which was very cute, but I didn’t know what to say, because I didn’t have any brand to promote. In November I decided to make a limited edition hoodie collection. After the first drop I immediately made the 1.2 collection which was really cheap and comfy. The next step was to create the real one collection with detailed looks. I had to do a lot of work to finish it, but at the final point we made a perfect look book, Now I am dropping my big third collection, I have no materials yet to show you, but it will be very beautiful. All my friends cannot stop talking about the third drop. – said Kristen about the OVDXA.
She also added: “I have my own jewellery, but I feel like it’s not selling good because of the high price. Actually, we work with gold, that’s the reason that material is so expensive.”
Here’s the outfit from the look book of OVDXA second collection. Kristen chose 2 favourite models – Satoru and Tonya, they became fresh faces for the fashion world.
What is the future of OVDXA?
– I believe in the big future of OVDXA. I prefer to have no hopes, but I’ve got some big plans on this brand. All I need now is just a bigger team. There’s a big problem to find someone who’s going to inspire me back. I need that. I believe in 2 years my brand will be pretty known on the Internet,
What is your goal?
– I don’t have commercial goals. I know it’s very bad, but I enjoy living. So I want my people to enjoy living the way I do. Because I have so many happy and amazing moments, I want to share my bright inspiration with them all.
– It’s always Sita. I love her vibes so badly. Always shy when I see her because she’s a queen, few years older than me, but she’s the super queen.
Who do you want to dress in your brand’s collections?
– I wish it was Gaga someday and Rihanna. They have that BDE, I want them to be by my side!
Is it a serious move?
– Yes, this brand is what I really love. I never give up on things I love.