It's never late to catch your luck, in last 3 years Russia became one of the biggest trend-setters.
Today is the first of July and Russian FIFA team won in the game with Spain, who could imagine such success?
Coming back to Russian trends we want to share with you the most memorable moments in the fashion industry, starting from designers and finishing with Russian words on American t-shirts and hoodies.
If you ever ask someone from Europe what do they know about Russia, they usually say: “PUTIN”, “VODKA” and “GOSHA,GOSHA RUBCHINSKIY”. Gosha started his brand in 2008, but huge popularity came to him in 2016. 2 years later he officially made the last show. No matter what – Gosha influenced on millions of people different ages and countries. From Asia to USA – everyone has at least one Gosha’s t-shirt. Last year Kanye West came to Moscow for a private meeting with Gosha and that was not the one appearance super famous people treating Gosha as one of the best talents.
If we look around to the international market, we can find a lot of brands using Russian words, themes and slogans. For example, VETEMENTS presented a new collection during Haute Couture fashion week and the slogans and prints on the sweaters were Russian. How interesting, Gosha came to the fashion world and gave inspiration to a lot of brands – Balenciaga, VETEMENTS, Heron Preston and others get a lot of inspiration from Russian culture.
Special thanks to Russian models, who became super-needed on the runway. Boys and girls with different types of bodies. LUMPEN model agency works with the most famous fashion brands.
2018 became a big year for Russia because of FIFA 2018, millions of tourists came to Moscow and other cities. Some designers made collaborations with huge brands. For example, Gosha made a new collaboration with ADIDAS.MSGM,Opening Ceremony, Karl Lagerfeld and many other brands made capsule collections for FIFA 2018.
Finally, Russia becomes one of the most inspirational areas in fashion business. We hope that Russian fashion industry will grow as fast as Russian football success.