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OVDXA

OVDXA fall 18/19

10.07.2018

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Kristen released a new collection inspired by urban fashion. Check it out!

Kristen presented a new OVDXA collection inspired by street fashion and underground style. We already know all about this collection, so let’s discover more details about it.
Inspiration and mood:
– I was inspired by my own thoughts. It’s very hard to explain but in the last 2 years I gained a lot of information about everything inside myself. All information which goes through me changes in a very voguediary way so it turns out there’s the whole idea out of millions of things happening around me. I got inspired by celebrities, trends, fabrics, events and thousands of things at once. I am lost when I get asked a question like this. This collection is the second serious one and it’s not enough, I already have tones of information to share with people.
Models:
-It’s pretty hard to choose the right models for the look book. I don’t know many faces in Moscow who can fit in my crazy ideas. Russian people are too conservative or too young. There’s almost no one to work with. I decided to work with Vasilisa and German because they can truly describe my fashion. I think both of them have a big potential.
Location:
– My team searched for such area for a week. We got to the abandoned spot near the city where we could do anything we wanted, so we were very happy to work there.
The idea of prints and silhouettes:
– The last collection had a python print and words “XXXTRA ATTENTION” and “OVERHYPED”, because people who wear such clothes get a lot of attention. this clothes is very bright.
The price:
– Most of my customers are from Russia, so I made a very low price (for Europe it’s very cheap!). The next collection will be more expensive for sure, because most of pieces I do by myself and it is a lot of work.
Favorite look:
– I love the look with snakes all over the outfit, also I am obsessed with LSD look. They all are pretty cute actually!
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OVDXA

OVDXA – what’s next?

01.07.2018

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Here's the personal post by Kristen. Does OVDXA has the future and what this brand is for?

What is OVDXA? How it was created and how Kristen started thinking of creating her own brand. We are giving you an exclusive view on how it happened. We are going to take all information from Kristen’s personal data. This is the first source where we share the detailed info.

– Friends tell me that I used to talk about my own clothing line. But actually, I don’t remember that. Sometimes I don’t pay attention to things which are not going to happen really soon. I had no idea I would drop my first collection on 15 December of 2017. The end of 2017 was very bright to me. And to be honest the whole 2017 was amazing, really. I traveled to so many cities and countries with my friends, I got so much inspiration. But it all started from a simple thing. I had about 5 ideas – I created few hoodie designs. The most popular of them was probably a MENTAL hoodie, which every blogger had after my first drop. I created that collection just for myself at first. I wanted to have fun! I remember in September people used to ask me a lot about my own hoodie design which was very cute, but I didn’t know what to say, because I didn’t have any brand to promote. In November I decided to make a limited edition hoodie collection. After the first drop I immediately made the 1.2 collection which was really cheap and comfy.  The next step was to create the real one collection with detailed looks. I had to do a lot of work to finish it, but at the final point we made a perfect look book, Now I am dropping my big third collection, I have no materials yet to show you, but it will be very beautiful. All my friends cannot stop talking about the third drop. – said Kristen about the OVDXA.
She also added: “I have my own jewellery, but I feel like it’s not selling good because of the high price. Actually, we work with gold, that’s the reason that material is so expensive.”

look 8 tee bottoms – UNISEX

A post shared by OVDXA (@ovdxa) on

Here’s the outfit from the look book of OVDXA second collection. Kristen chose 2 favourite models – Satoru and Tonya, they became fresh faces for the fashion world.

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The sample from the 1.2 collection
OVDXA poster for the second collection.

What is the future of OVDXA?
– I believe in the big future of OVDXA. I prefer to have no hopes, but I’ve got some big plans on this brand. All I need now is just a bigger team. There’s a big problem to find someone who’s going to inspire me back. I need that. I believe in 2 years my brand will be pretty known on the Internet,

What is your goal?
– I don’t have commercial goals. I know it’s very bad, but I enjoy living. So I want my people to enjoy living the way I do. Because I have so many happy and amazing moments, I want to share my bright inspiration with them all.

Perfect collaboration?
– It’s always Sita. I love her vibes so badly. Always shy when I see her because she’s a queen, few years older than me, but she’s the super queen.

Who do you want to dress in your brand’s collections?
– I wish it was Gaga someday and Rihanna. They have that BDE, I want them to be by my side!

Is it a serious move?
– Yes, this brand is what I really love. I never give up on things I love.

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